10 Ways to Get Foot Traffic to Your Retail Store via Online Marketing

by kirtok on March 22, 2009

in Retail Marketing

Giant retail chains going bankrupt, small retailers suffering from the recession, many retailers are desperate to find alternative solutions to increase foot traffic to their retail stores. Days are tough in the retail industry, every dollar spent on advertising and marketing is more important than ever now.

US foot traffic at major shopping centers and retail stores for the month of February fell by 9.3 % compared to January, while sales dropped 1.5 % for the same period, according to ShopperTrak RCT Corp. Foot traffic in January 2009 was 12.9% down compared to previous month also.

A picture from the good, old days of retailers:

Retail Store Foot Traffic

Unfortunately, good & old days are over for retail stores. Competition is much harder than ever now. As a retail store owner, especially for small retailers, you have two choices:

Either Give Up, and join the thousands of retailers going out of business or play the game with the new rules to survive and even grow your business.

There are literally tens maybe hundreds of ways to increase foot traffic to your retail store, but I will show you only 10 most effective ways to do this via online marketing. If you use your creativity, you can come up with many other ideas with these start points.

Since I wanted to explain these methods in depth specifically for retail store owners, I have written 10 separate articles for each marketing method.

10 Ways to Get Foot Traffic to Your Retail Store via Online Marketing

  1. Generate Foot Traffic to Your Retail Store via Google Local Ads
  2. Increase Sales and Foot Traffic of Your Retail Store via Craigslist Marketing
  3. Increase Your Retail Store Sales via Recession Proof Coupon Marketing
  4. Free Foot Traffic via Press Release Marketing for Retailers
  5. Benefits of Writing a Blog for Retail Store Owners
  6. Advertise at Online Local Directories to Increase Retail Foot Traffic
  7. Increase New & Returning Customers to Your Store via Email Marketing
  8. Create a Customer Review Site to Increase Retail Store Traffic
  9. Host Local Meetups to Generate Foot Traffic to Your Retail Store
  10. Start a Niche Shopping Directory to Increase Your Retail Store Sales

These are 10 main online marketing methods I personally use to help my retail store owner clients to increase their foot traffic. The best part is you can start implementing all of these techniques for FREE (or with a very small investment).

Start implementing these online marketing techniques to increase your retail store’s foot traffic, and share your own methods of increasing foot traffic via comments below. Economy is tough, and we all want local retail stores survive during the recession. Good luck.

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{ 1 comment… read it below or add one }

1 Matt Hanson March 22, 2009 at 11:00 pm

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

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