Search Engine Friendly Writing

If you are in internet marketing as a business, you should already know that diversifying your income sources is an important role for the long term success. I’ve seen many beginners hitting the jackpot with an offer with only paid traffic sources, and didn’t know what to do when the offer was gone.

At my company, we focus on both paid and organic traffic sources, therefore SEO is an important part of our daily lives. Today, my goal was to create a simple guide for our new interns about how to write search engine friendly content, but I’ve decided to write a blog post about it, and share it with my readers also.

The tips about writing SE friendly content I’ll share will be exactly what my new staff will get as an initial guidance.
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Success Recipe - Lateral Thinking

You’ve probably heard the term; “Think outside the box!” many times in your life. You’ll probably ignore it next time you hear it, again. Maybe it will remind you a brand, or a cliche quote.

For a few minutes, forget about “Think outside the box” cliche, and let’s talk about some history.

The history of humanity is the witness to great inventors, warriors, empires, kings, scientists, and smartest people who have done something remarkable during their life time. These people left a remark to the humanity, not just lived an average life.

Yes, some of them are geniuses, and some just were luckier than their peers.

But, have you ever thought about the common characteristics of the greatest people in the world history?

Is it being the smartest? or being workaholics? or being great leaders?

The answer is; none of the above.

The correct answer is;

All the greatest people in human history were lateral thinkers.
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I’ve recently written a blog post about PPV Affiliate Marketing. After that blog post, I’ve received a number of questions related to properly tracking target url’s for PPV traffic sources.

I’ve decided to create this step by step instruction screencast of how to setup a PPV Campaign with proper tracking, by using Prosper 202. I’ve prepared this screencast for affiliate marketers who are new to PPV traffic source, and would like an easy and free way to setup proper tracking.

Some resources mentioned in the video:

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Post image for It Doesn’t Hurt to Ask

I am an entrepreneur, and I have many entrepreneur friends.

In general, one of the common characteristics of entrepreneurs is not being a team player.

We like to do things our own way instead of relying on other people. This is great to some extent.

But trying to be a “one man show” can be a bottleneck in our business life when building a team, or asking for help.

How I Saved $100 in 30 seconds by Simply Asking

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Importance of Banners in Online Marketing

Whether it’s used for offline or online marketing, a picture is sometimes worth a thousand words.

With the increasing popularity of banner advertising through media buys, Facebook Ads, Myspace & Google Content Network, choosing the right images & banners for your campaigns are becoming more important than ever.

Let me explain you why choosing a creative banner ad can bring in crazy profits from experience and show you a real Facebook Ads stats I have tested;
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Achieve Success by Creating a Team

I have a good friend whom I met when I rented my first office in NYC over 4 years ago. His name is Boris.

It was during September 2005, and I was renting my first office to launch my ecommerce business. Boris had an office in the same floor, and he was also launching his local service business at that time.

Both being entrepreneurs, and owners of 2 startups in the same building, we have become friends right away.

Boris was a very smart guy with great potential. He was probably the best sales person I have ever seen in my life.

One day, while we were having lunch in Dumbo, New York, near our offices, he’s overheard a conversation between two gentlemen who were also having lunch at the next table, and Boris found a way to join the conversation without interrupting them.

Within 30 minutes, he has sold a big ticket contract to these people. It is hard to explain, but when Boris started talking, you didn’t have a chance to say no to what he sold. He looked and talked trustworthy, friendly, and he was pretty persuasive.
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I have written a post about Facebook Ads Workplace Targeting recently, and the post explained how you can create targeted, profitable campaigns on Facebook Ads by using the workplace targeting feature.

Today, I will share a successful Facebook Campaign which is doing a great job on workplace targeting, in this specific case, college/school targeting.

Targeting College Students & Alumni on Facebook

Facebook Ad Targeting Specific SchoolsWhile I was browsing on Facebook, I saw this ad on the right, targeting my school.

The ad said “Powered by Blockbuster”. And it was enough reason for me to click and check the landing page.

When I was taken to the site, it was a brilliant, customized landing page with my school name, Texas Tech University on it.

Check out the screenshot of the landing page below:
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Top Secret PPV Marketing Guide

PPV is probably the most popular word lately on affiliate marketing forums and blogs.

Everybody is talking about PPV and how profitable this traffic source is.

I have heard about the word PPV first time in my life, almost 1,5 years ago from a good friend, and a very smart online marketer, and I’ve started testing the PPV traffic little over a year ago.

Since the secret about this traffic source is already out, I’ve decided to share my tips about PPV Traffic. Let’s start with the basics:
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The 4-hour Workweek in Internet Marketing

When Timothy Ferriss wrote The 4-Hour Workweek, it wasn’t a big surprise to me that the book had become the #1 New York Times Bestseller, #1 Wall Street Journal Bestseller, and #1 BusinessWeek Bestseller.

In my opinion, the huge success behind this book was the title. Title promised a result most readers were looking for and it was the smart marketing move by Timothy Ferriss.

Every single day, hundreds of new internet marketing courses, ebooks, and trainings are becoming available to people who want to start living the dream life of an internet marketer. They all sell on the promise of the 4-hour workweek.

Whether you want to learn affiliate marketing, achieve passive income by SEO, or excel in any type of internet marketing, get ready to hear the hurtful truth;

The 4 Hour Workweek Promise is a Huge Lie
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Benefits over Features

Whether you are selling a diet pill, an LCD TV or an eBook, listing the features of the product will not help with your sales. Your customers don’t want to hear about the features, they want to hear about the benefits. So, tell them exactly “what’s in it for them”.

When planning an online marketing campaign, many marketers still forget about the importance of benefits over features. As a marketer, your job is to sell the benefits of the product on both your ad copy and sales copy.

This is easier to be said than done. Here’s a 3 step recipe to fully understand and implement the important marketing technique; Selling Benefits over Features.

Marketing Benefits vs Features – 3 Step Plan

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