Most retail store owners do not blog. Because they have no clue how blogs can help them to increase their retail store sales and also bring secondary income.
I am not going to write about the basics of blogging, if you like to start learning more about blogging before you start, here’s a great guide by ProBlogger Darren Rowse. If you are serious about blogging, spend some quality time and read every single post before you start blogging.
After reading through Darren Rowse’s guide to blogging, you have a general idea about how blogs work and help in business. Now, let’s talk about how you can benefit with a blog as a retail store owner.
Choose Your Vertical and Become Authority
Choosing your vertical is the most important part. If you own a women’s fashion store, you can start a blog about Women’s Fashion. Or you can choose a location based vertical. Let’s say your store is in Dallas, Texas, and you can start a Dallas Shopping Blog. If you own a vitamin store, you can start a Vitamin & Health Blog, or if your store sells organic food, your blog can be Organic Food, Recipes, and Health.
Before you decide on your niche, take some time and search on Google for alternative blogs in the same niche. Create a list of what they do and what they don’t do right. Also make sure you will enjoy writing about the niche you pick. You don’t want to start a blog, write daily for a few weeks, and let it die. Blogging needs constant attention and time. Do you have enough time and courage to write frequently?
Another very important point to consider is your language. I’d highly recommend using a personal tone instead of a promotional tone. Try not to promote your store or yourself until you become authority in the field. Your first goal should be create a community of followers who’d love to read your new posts, subscribe to your RSS and email lists.
You did your research, you believe you can spend the time to write a blog, you have picked your niche and started blogging. Now let’s talk about the benefits you can get as a niche blogger and retail store owner.
Benefits of Blogging for Retail Store Owners
- Authority & Recognition
- More Foot Traffic to The Store
- Secondary Income
Whatever your niche is, creating an authority blog in your vertical will start bringing direct and indirect benefits. When you blog, always keep in mind, you want to be the most trusted blogger in your niche.
You are writing your blog as yourself, and sharing daily challenges in your store also. When you start forming that special bond between yourself and your audience, you will start getting more traffic to your retail store. Now, you have a place to tell your followers about the specials, promotions, deals and events you run at your retail store. Nowadays, people are spending less, and you should try every marketing method to drive more traffic to your retail store to survive.
Other than bringing in more people to your retail store and increasing your reputation in the niche, you will start making extra money through your blog. There are many different ways to monetize a blog. If your content is quality and your blog traffic is increasing, you have a fair chance of getting sponsors to your blog, and create a secondary income through your blog.
Writing a quality blog, and becoming an authority in the niche is more important than ever. I have given only a few, simple examples of how you can benefit from a blog as a retail store owner. Depending on your niche, you can add many other options to this list.
Whether your retail store is doing well or not, start a blog and start creating your community of followers. A quality blog will bring value and reputation to your business and your name in the market.
*This article is a part of 10 article series; “10 Ways to Get Foot Traffic to Your Retail Store via Online Marketing“. Remember to read the other articles in this guide to increase your store’s foot traffic and sales.
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