Optimization is a key factor in success for internet marketing campaigns. There are so many variables needed to be tested until a campaign is fully tested & optimized.
One of these variables is frequency capping or also called as individual user capping.
If you are new to media buying, or CPV Marketing, you have to understand the frequency cap concept before setting up your first campaign.
What is a Frequency Cap or Individual User Cap?
Frequency cap or individual user cap is the number of times a unique visitor sees your ads within a given time. For CPM ads, when time period is not specified, the default time period is 24 hours.
In plain English, if frequency cap for a campaign is 2, it means a unique visitor will only see your ad maximum of 2 times within 24 hour period.
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I’ve written about affiliate networks that don’t treat affiliates as customers yesterday.
In this post, I will write about a related topic and a problem in the affiliate industry; new affiliates being rejected by networks.
I have been rejected by a few affiliate networks in the past without any clear reason. I’ve had some stupid affiliate networks calling me and asking me so many questions before accepting me.
Oh, come on !!! I’m taking my valuable time to sign up with your network, and you either reject me or make me feel UNWELCOMED to your network. What is wrong with you?
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I had this post in my drafts waiting to be completed for a while.
I’ve decided to complete & publish it after reading Ad Hustler’s post Get Out of My Affiliate Network yesterday. I can’t agree more with Ad Hustler.
I also have a few ideas of my own to add to the discussion.
Couple of weeks ago, I was at NYC Meetup202 where a few guys approached me to promote their exclusive affiliate networks. When I’ve asked them the question “What is exclusive about your network?”, the answers were similar, such as “our customer service, highest payouts, etc.” Ad Hustler says “There seems to be this new trend going around where affiliate networks want to be exclusive.” about this.
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Since PPV affiliate marketing has been pretty popular lately, and many beginners are testing the waters, I wanted to share a tip I personally use to make money with my PPV campaigns.
Showing is better than telling. So, here’s the screencast I’ve created to show you the exact URL research method I use to target local websites, and sell national offers.
In the video below, I’m using 2 tools to do my url research. The first one is AffPortal, which is a must have tool to have if you want to make money in the PPV field, and the second tool is a free desktop tool called Laser URL by Matt Harward.
PPV Local URL Research Screencast
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I’ve recently written a blog post about PPV Affiliate Marketing. After that blog post, I’ve received a number of questions related to properly tracking target url’s for PPV traffic sources.
I’ve decided to create this step by step instruction screencast of how to setup a PPV Campaign with proper tracking, by using Prosper 202. I’ve prepared this screencast for affiliate marketers who are new to PPV traffic source, and would like an easy and free way to setup proper tracking.
Some resources mentioned in the video:
Whether it’s used for offline or online marketing, a picture is sometimes worth a thousand words.
With the increasing popularity of banner advertising through media buys, Facebook Ads, Myspace & Google Content Network, choosing the right images & banners for your campaigns are becoming more important than ever.
Let me explain you why choosing a creative banner ad can bring in crazy profits from experience and show you a real Facebook Ads stats I have tested;
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PPV is probably the most popular word lately on affiliate marketing forums and blogs.
Everybody is talking about PPV and how profitable this traffic source is.
I have heard about the word PPV first time in my life, almost 1,5 years ago from a good friend, and a very smart online marketer, and I’ve started testing the PPV traffic little over a year ago.
Since the secret about this traffic source is already out, I’ve decided to share my tips about PPV Traffic. Let’s start with the basics:
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Whether you are selling a diet pill, an LCD TV or an eBook, listing the features of the product will not help with your sales. Your customers don’t want to hear about the features, they want to hear about the benefits. So, tell them exactly “what’s in it for them”.
When planning an online marketing campaign, many marketers still forget about the importance of benefits over features. As a marketer, your job is to sell the benefits of the product on both your ad copy and sales copy.
This is easier to be said than done. Here’s a 3 step recipe to fully understand and implement the important marketing technique; Selling Benefits over Features.
Marketing Benefits vs Features – 3 Step Plan
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Google Content Network reaches 80% of the internet users globally, serving more than 6 billion ad impressions each day and making it the number 1 online advertising network in the world.
Are you taking advantage of Google Content Network?
Here are some tips from real Google employees for Google Content Network.
- Seperate Your Search & Content Campaigns
- Try Google Content Campaigns with 3-5 Keywords
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Nobody is perfect, and everybody does mistakes in life.
The key is to learn from your mistakes and not to repeat them.
When I see people fail in affiliate marketing, I try to understand the reasons behind that failure.
I have created a Top 10 List for the most common reasons to failure in affiliate marketing by observing other people’s mistakes, and learning from my personal experiences.
Whether you are new to affiliate marketing or have been in the industry for a while, in this list, you fill find some mistakes you’ve done along the way or you’ve still been doing.
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