Optimization is a key factor in success for internet marketing campaigns. There are so many variables needed to be tested until a campaign is fully tested & optimized.
One of these variables is frequency capping or also called as individual user capping.
If you are new to media buying, or CPV Marketing, you have to understand the frequency cap concept before setting up your first campaign.
What is a Frequency Cap or Individual User Cap?
Frequency cap or individual user cap is the number of times a unique visitor sees your ads within a given time. For CPM ads, when time period is not specified, the default time period is 24 hours.
In plain English, if frequency cap for a campaign is 2, it means a unique visitor will only see your ad maximum of 2 times within 24 hour period.
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