PPC Marketing

Google Adwords Content Network Tips

by kirtok on December 6, 2009

in Affiliate Marketing,PPC Marketing

Google Content Network reaches 80% of the internet users globally, serving more than 6 billion ad impressions each day and making it the number 1 online advertising network in the world.

Are you taking advantage of Google Content Network?

Here are some tips from real Google employees for Google Content Network.

  1. Seperate Your Search & Content Campaigns

    2. Google Content Network Tip 1

  2. Try Google Content Campaigns with 3-5 Keywords

    3. Google Content Network Tip 2
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Google Adwords “Automatic Matching” Feature

by kirtok on June 8, 2008

in PPC Marketing

Google Adwords Automatic Matching

Google Adwords is launching a new feature called “Automatic Matching”.  Previously, Adwords had three keyword match options; Exact, Phrase, and Broad.

Automatic matching is a wider option than the broad match.  In broad match, if you bid for jordan, your ads might show for keyphrases like “jordan shoes”, “michael jordan”, “capital of jordan”, “president of jordan”, etc.  With the use of negative keywords, broad match might be a good option for some campaigns.

When I start a brand new adwords campaign, depending on the case, I might turn the broad match option on, and use conversion tracking to analyze the converting keywords, and come up with a list of negative keywords to add into the campaign later on.  But I have never been a big fan of broad match.

Unless, you are seasoned PPC marketer, you have to be very careful about broad match, especially with the new feature “automatic matching”.  Let’s go with an example;
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