Optimization is a key factor in success for internet marketing campaigns. There are so many variables needed to be tested until a campaign is fully tested & optimized.
One of these variables is frequency capping or also called as individual user capping.
If you are new to media buying, or CPV Marketing, you have to understand the frequency cap concept before setting up your first campaign.
What is a Frequency Cap or Individual User Cap?
Frequency cap or individual user cap is the number of times a unique visitor sees your ads within a given time. For CPM ads, when time period is not specified, the default time period is 24 hours.
In plain English, if frequency cap for a campaign is 2, it means a unique visitor will only see your ad maximum of 2 times within 24 hour period.
[click to continue…]
Since PPV affiliate marketing has been pretty popular lately, and many beginners are testing the waters, I wanted to share a tip I personally use to make money with my PPV campaigns.
Showing is better than telling. So, here’s the screencast I’ve created to show you the exact URL research method I use to target local websites, and sell national offers.
In the video below, I’m using 2 tools to do my url research. The first one is AffPortal, which is a must have tool to have if you want to make money in the PPV field, and the second tool is a free desktop tool called Laser URL by Matt Harward.
PPV Local URL Research Screencast
[click to continue…]
I’ve recently written a blog post about PPV Affiliate Marketing. After that blog post, I’ve received a number of questions related to properly tracking target url’s for PPV traffic sources.
I’ve decided to create this step by step instruction screencast of how to setup a PPV Campaign with proper tracking, by using Prosper 202. I’ve prepared this screencast for affiliate marketers who are new to PPV traffic source, and would like an easy and free way to setup proper tracking.
Some resources mentioned in the video:
PPV is probably the most popular word lately on affiliate marketing forums and blogs.
Everybody is talking about PPV and how profitable this traffic source is.
I have heard about the word PPV first time in my life, almost 1,5 years ago from a good friend, and a very smart online marketer, and I’ve started testing the PPV traffic little over a year ago.
Since the secret about this traffic source is already out, I’ve decided to share my tips about PPV Traffic. Let’s start with the basics:
[click to continue…]