This is the 7th article of Retail Store Marketing Guide.
Many retailers don’t realize the value of returning customers. National retail chains already have the latest CRM software and staff for data mining and follow up. Some of them do a great job to increase the returning customer rate.
As a local retail store owner, you can benefit from email marketing in two ways. You can bring in new customers to your store and also increase your returning customer rate via email marketing. Let’s talk about both options with some examples.
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This is the 6th article of how to increase traffic to retail stores series, and I have already received tremendous positive responses from local retail store owners. It means, I will not stop after 10 articles, and will keep sharing tips and help retailers survive during the recession.
Do You Use Local Directories to Advertise your Retail Store?
Many local business owners don’t understand the importance of online local directories. If you are not advertising at these directories, you are sending a large number of potential customers to your competitors.
It’s never too late, get to work, and start promoting your store on these directories.
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Most retail store owners do not blog. Because they have no clue how blogs can help them to increase their retail store sales and also bring secondary income.
I am not going to write about the basics of blogging, if you like to start learning more about blogging before you start, here’s a great guide by ProBlogger Darren Rowse. If you are serious about blogging, spend some quality time and read every single post before you start blogging.
After reading through Darren Rowse’s guide to blogging, you have a general idea about how blogs work and help in business. Now, let’s talk about how you can benefit with a blog as a retail store owner.
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Before the internet era, it was hard to get your company mentioned on local or national media. You needed connections, a PR firm working for you, or even a full time staff to contact the media one by one.
When press release distribution has become a part of online marketing, these rules have changed. With the press release distribution sites, you need a good story and you need to know how to submit it to these sites.
I’m just a local retail store owner, how can I make national news with my story?
From a small story worth mentioning on a local paper to a true well crafted story worth mentioning on national media, you have a fair chance to get publicity if you know what you are doing.
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Coupon Marketing Tips for Retail Store Owners
- Do you believe coupons are old school and dead?
- Do you assume shoppers who use coupons are cheap?
- Do you think coupons might hurt your business?
Think again…
Experts say, coupon usage is rising in the US, even among young adult consumers who may not have used them before. Among more than 5,400 consumers surveyed across the US in November 2008, 88% said it was more important to save money now than in the previous year, with many looking for a bargain with coupons, according to Valassis (NYSE:VCI) , a Michigan-based marketing company that provides print and online coupons. The survey found 41% spent between 10 minutes to an hour each week seeking coupons.
According to a Dec. 10, 2008 comScore report, coupon use grew 63 percent for the one week period beginning Dec. 1, 2008 compared to the first week of December 2007 as a source of referral for ecommerce sales. Coupons represented 1.8 percent of all sources of referral for ecommerce sales, comScore said. Similarly Google Insights for Search tracked a 51 percent growth in searches for the keyword “coupon” in December 2008 compared to December 2007.
If you are looking for a recession proof marketing method, coupons are your best bet.
In Store Coupon Example with Barcode
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Generate Free Foot Traffic to Your Retail Store via Google Local Ads
Online shoppers usually start their research on Google search. Many of them search for the product within their local area. Here’s an example:
Google shows local search results along with a Google Map above the organic search results (in most searches). And, here’s the best part; It’s totally FREE to include your retail store website to the Google local search results.
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