If you are in internet marketing as a business, you should already know that diversifying your income sources is an important role for the long term success. I’ve seen many beginners hitting the jackpot with an offer with only paid traffic sources, and didn’t know what to do when the offer was gone.
At my company, we focus on both paid and organic traffic sources, therefore SEO is an important part of our daily lives. Today, my goal was to create a simple guide for our new interns about how to write search engine friendly content, but I’ve decided to write a blog post about it, and share it with my readers also.
The tips about writing SE friendly content I’ll share will be exactly what my new staff will get as an initial guidance.
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Live blogging from Affiliate Summit East, please refresh for up to date content
This is the 3rd session I am attending today and live blogging.
Presenters at SEO Site Clinic:
Important Notes from the SEO Clinic Session:
- Rae Hoffman of Sugarrae, Inc. is giving an example from their site TheBinocularSite
- Michael Gray is mentioning Quarkbase.com
- Chris Pearson mentioned the “The Blender Guy” example for getting free backlinks
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Generate Free Foot Traffic to Your Retail Store via Google Local Ads
Online shoppers usually start their research on Google search. Many of them search for the product within their local area. Here’s an example:
Google shows local search results along with a Google Map above the organic search results (in most searches). And, here’s the best part; It’s totally FREE to include your retail store website to the Google local search results.
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SEO is the magic word, but unfortunately it is not a magic trick. More search engine optimization companies and SEO consultants are promoting their services every day. Industry is growing which is good. But SEO world has its own bad apples just like in any other industry.
So called SEO Consultants who try to show SEO as a magic trick are actually damaging the industry on purpose or not. The people in the industry can easily understand the difference between real, knowledgeable SEO’s and the bad apples. But, how about the prospective clients who don’t know anything about SEO?
If you keep hearing about the importance of SEO, and not sure about whom to hire, and how to interview an SEO consultant, here are some “red flag” tips for you.
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Before I start; I have never worked as a full time SEO Consultant, but I’m very much involved with SEO both for my business and for selected consultancy projects. I’m not a self proclaimed guru in the field. But I make a great living by doing what I love to do; “Online Marketing”. This post is not intended to be an official “SEO Consultant Job Description” guide. The only reason I’m writing about this topic is due to a recent conversation with a friend about the job description of an SEO Consultant. Since it’s my personal blog, I can write anything I want right 
, so here are my thoughts.
Being an SEO Consultant Back in the Old Days:
During the days when I got first involved with SEO, probably most of you didn’t even know about the term “SEO”. Those were the best days, and tough days at the same time for SEO business.
Doing SEO was great, because there was almost no competition. Sometimes, even for the uber competitive “one word” keywords, it wasn’t really hard to get the #1 spot on Google, Yahoo, and MSN.
The tough part was explaining people what I was doing. I’m not talking about prospective clients, I’m talking about family and friends. It was hard to explain why I’d spend countless hours on the computer trying to get the top rankings on search engines. But at the end, I’d always feel very well rewarded both financially and mentally.
Being an SEO Consultant Today:
Yesterday I have received a spam email with the title: “#1 Google Result Guaranteed for Any Keyword for Only $9.99″. (no comment from me)
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Online marketing takes hard work and time. One of the most important parts of online marketing is the keyword research. There are many keyword research tools on the market both paid and free, and they do a great job giving you detailed stats and recommendations about your main keywords.
Keyword research is similar to cooking a main dish in your kitchen or at a fancy restaurant. Each chef has a recipe for the same dish, maybe slightly different than the other, but it’s for the same dish. So what makes a chef more successful than the others? The answer is in the details. Maybe it’s the spice combination, maybe it’s how the food is marinated. Same rules apply for keyword research.
I will not get into the details of keyword research, nor this will be a Keyword Research 101 Guide.
I will talk about one simple criteria in keyword research that can make your online marketing campaign a big success, or a failure, and it is “Choosing the Higher Commercial Intention Keywords”.
What is “Commercial Value” or “Commercial Intention” of a Keyword?
A keyword’s “commercial value” or “commercial intention value” is used to estimate the conversion rate probability on your site or landing page. Higher the commercial value of the keyword, bigger chance the visitor will become a lead/customer.
To clear any confusion, we will go with a case study, also be very careful not to confuse conversion rate with CTR (click through rate).
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