Live Blogging from Affiliate Summit East, please refresh for up to date content.
This is the second session I’m attending at Affiliate Summit, and it is” Creating Lasting Publisher and Advertiser Relationships”
The session will be starting in 5 minutes…
Presenters:
- CEO & Founder of of Cashbaq, David Lewis
- Steve Schaffer, Publisher, Offers.com
- Chris Symons, Senior Account Manager at Travelocity.com
- William Martin-Gill, internet marketing dept. director of eBay
Steve Schaffer of Offers.com has started the session with a few Q&A.
- Steve is talking about the types of publisher business models in general
- Types of Actions in affiliate marketing.
- Three Primary Business Relationship Models; In-house programs, Affiliate networks, sub-affiliate networks
- Commission Rates & Cost/Order Stats
- Retailers spend more per new customer in other channels compared to affiliate channel.
- Steve believes affiliates are getting underpaid for what they do.
- Performance marketing works, because the merchant decides what to pay per lead, and the advertiser makes his/her decision.
- What’s the right amount to pay to affiliates? Some companies do not do their homework.
- Performance marketing is a multi-billion dollar industry (estimated over 3 billion dollars.) Steve believes, this does not include lead gen. This is interesting data. I will dig into this more tonight
- Steve starts the introductions for the presenters
William Martin-Gill, eBay, head of internet marketing
- Importance of relationship with affiliate marketers.
- Compensation. Some of eBay’s smaller affiliates are some of the top affiliates (due to customer quality, etc.)
- Face to face communication with affiliates is very important
- eBay has an affiliate day where day invite top 50 affiliates and do a whole day conference. eBay wants to get the top affiliates feedback as much as they can.
- William is talking about the message boards (forums) on eBay. He thinks, they have a love & hate relationship with message boards. It is understandable with the high level of censorship on eBay message boards.
David Lewis of Cashbaq
- Talks about how Zappos.com has recently terminated relationships with all incentivized affiliates. (not cool for cashbaq)
- Importance of relationship, and listening the affiliates
- Prefers communication with affiliates via email
- We don’t like seeing flashing banner ads (cashbaq is not a casino site).
- We prefer to communicate via phone with the larger affiliates.
- Good tip here. Don’t let affiliate networks get between the advertiser and the publisher. Communicate with your affiliates no matter what
Chris Symons of Travelocity.com
- Importance of relationship between Travelocity and the affiliates. He mentions contacting top 50-100 affiliates to get feedback
1.50pm Steve Schaffer of Offers.com talks about the importance of increasing conversion rate for merchants.
William is talking about eBay’s dynamic payment structure for eBay Partner Network ACRU’s (newly registered users).
Very important note for me: William Martin-Gill said; eBay is working on perfecting their system, so they can pay more to affiliates who bring in traffic from product review type sites (also mentioned the quality word). I will have to clarify this with William after the session.
Second session is almost done at Affiliate Summit.
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{ 1 comment… read it below or add one }
Hey Ahmet,
Buddy thanks for the great live blog of this session, now I feel like I actually attended it. While this session was going on I was at the other session “Igniting Viral Campaigns by Creating Relevant Conversations” by Larry Bailin @LarryBailin it was actually very good even though about 50% of the presentation was youtube videos we have all seen before, he went into details on why they got traffic but didn’t make any profit. I will post more details on my blog.
Lets hookup before the next meetup202, I want to hear more about the exciting things you were talking about at the shareasale party.