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Ahmet KIRTOK is an entrepreneur and ebiz consultant living in New York City. KIRTOK is known with his successful entreprenual projects and consultancy jobs. Ahmet KIRTOK is a mechanical engineer and holds an MS, MIS degree from Texas Tech University. He has been working in ecommerce and internet industries for almost 11 years.

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Let’s Go Online Shopping Together with ShopTogether

August 20th, 2008 • Related • Filed Under

There are tens of social internet startups launching everyday. It’s sometimes hard to track all of them. But once in a while some great social internet startups are born and they make us happy.

What is the question everybody trying to answer nowadays?

How to integrate social interaction (web 2.0) and ecommerce.

That’s exactly what ShopTogether is trying to do. Bring social interaction to online shopping.

The idea is simple. DecisionStep, parent company of ShopTogether, assumes; People like to go shopping with friends and/or family members. That’s why ShopTogether was born, to let you shop with your friends, or with anybody you like. They are different than many other startups. ShopTogether is not a seperate website. Online retailers integrate ShopTogether to their sites.

Below are the screenshots from Netshop.com site which uses ShopTogether:

ShopTogether asks you to enter a name

 

You have 2 options; Invite Friend, Join Friend (passcode is created for you):


DecisionStep is not a new player in the field. They have been in business since 2000 and they have other products which help online retailers such as Interactive Product Explorer, and Dynamic Brochure Generator.

Netshops.com has been using ShopTogether since June, 2007 as well as some other major online retailers.

As a frequent online shopper, I don’t see myself using ShopTogether, but ShopTogether might be the answer to ladies’ question of “Can we go online shopping together?”

To read this post in Turkish: Hadi Beraber İnternette Alışverişe Çıkalım; ShopTogether

Popularity: 41% [?]

There Are 2 Responses So Far. »

  1. Comment by RICH on 21 August 2008:

    yo,
    keep an eye for the Fly!!!!

  2. Comment by Stacy on 3 September 2008:

    Charlotte Russe recently launched ShopTogether on their site (www.CharlotteRusse.com) and the user experience is just unbelievable. In their implementation, they’ve introduced a landing page and they also display product images for every category page. Combined with a robust chat tool, and it’s impossible not to become addicted to this fun innovation!!!

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