Generate Foot Traffic to Your Retail Store via Google Local Ads

Generate Free Foot Traffic to Your Retail Store via Google Local Ads

Online shoppers usually start their research on Google search. Many of them search for the product within their local area. Here’s an example:

Google shows local search results along with a Google Map above the organic search results (in most searches). And, here’s the best part; It’s totally FREE to include your retail store website to the Google local search results.

Don’t even waste another minute if you are not already listed, go to Google Local Ads Center, add your retail store website, if you don’t have one, create a 1 page site with phone number, directions, and a few store pictures. DO IT NOW.

Best Practices to Create a Google Local Ad

• Title is the most important part. Remember to include your main keywords (product, brand, etc.) to the title.
• Complete all the fields during the registration (store hours, payment types, store pictures, product tags, etc.)
• Customer reviews are important. Encourage your customers to write a review for your Google listing.
• Double check your address at Google Maps, make sure it is correct, and remember to include a store phone number.

Google Local Ads is the easiest and one of the most effective ways to increase your retail foot traffic right away without any cost.

You can also create free local search listings at Yahoo Local and MSN Live Search Maps. They work very similar to Google Local Ads.

*This article is a part of 10 article series; “10 Ways to Get Foot Traffic to Your Retail Store via Online Marketing“. Remember to read the other online marketing methods to increase your store’s foot traffic and sales.

Tagged as: Google Local Ads Advertising, Google Local Ads Optimization, Search Engine Optimization