I am an entrepreneur, and I have many entrepreneur friends.
In general, one of the common characteristics of entrepreneurs is not being a team player.
We like to do things our own way instead of relying on other people. This is great to some extent.
But trying to be a “one man show” can be a bottleneck in our business life when building a team, or asking for help.
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Whether it’s used for offline or online marketing, a picture is sometimes worth a thousand words.
With the increasing popularity of banner advertising through media buys, Facebook Ads, Myspace & Google Content Network, choosing the right images & banners for your campaigns are becoming more important than ever.
Let me explain you why choosing a creative banner ad can bring in crazy profits from experience and show you a real Facebook Ads stats I have tested;
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I have a good friend whom I met when I rented my first office in NYC over 4 years ago. His name is Boris.
It was during September 2005, and I was renting my first office to launch my ecommerce business. Boris had an office in the same floor, and he was also launching his local service business at that time.
Both being entrepreneurs, and owners of 2 startups in the same building, we have become friends right away.
Boris was a very smart guy with great potential. He was probably the best sales person I have ever seen in my life.
One day, while we were having lunch in Dumbo, New York, near our offices, he’s overheard a conversation between two gentlemen who were also having lunch at the next table, and Boris found a way to join the conversation without interrupting them.
Within 30 minutes, he has sold a big ticket contract to these people. It is hard to explain, but when Boris started talking, you didn’t have a chance to say no to what he sold. He looked and talked trustworthy, friendly, and he was pretty persuasive.
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I have written a post about Facebook Ads Workplace Targeting recently, and the post explained how you can create targeted, profitable campaigns on Facebook Ads by using the workplace targeting feature.
Today, I will share a successful Facebook Campaign which is doing a great job on workplace targeting, in this specific case, college/school targeting.
While I was browsing on Facebook, I saw this ad on the right, targeting my school.
The ad said “Powered by Blockbuster”. And it was enough reason for me to click and check the landing page.
When I was taken to the site, it was a brilliant, customized landing page with my school name, Texas Tech University on it.
Check out the screenshot of the landing page below:
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PPV is probably the most popular word lately on affiliate marketing forums and blogs.
Everybody is talking about PPV and how profitable this traffic source is.
I have heard about the word PPV first time in my life, almost 1,5 years ago from a good friend, and a very smart online marketer, and I’ve started testing the PPV traffic little over a year ago.
Since the secret about this traffic source is already out, I’ve decided to share my tips about PPV Traffic. Let’s start with the basics:
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When Timothy Ferriss wrote The 4-Hour Workweek, it wasn’t a big surprise to me that the book had become the #1 New York Times Bestseller, #1 Wall Street Journal Bestseller, and #1 BusinessWeek Bestseller.
In my opinion, the huge success behind this book was the title. Title promised a result most readers were looking for and it was the smart marketing move by Timothy Ferriss.
Every single day, hundreds of new internet marketing courses, ebooks, and trainings are becoming available to people who want to start living the dream life of an internet marketer. They all sell on the promise of the 4-hour workweek.
Whether you want to learn affiliate marketing, achieve passive income by SEO, or excel in any type of internet marketing, get ready to hear the hurtful truth;
The 4 Hour Workweek Promise is a Huge Lie
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Whether you are selling a diet pill, an LCD TV or an eBook, listing the features of the product will not help with your sales. Your customers don’t want to hear about the features, they want to hear about the benefits. So, tell them exactly “what’s in it for them”.
When planning an online marketing campaign, many marketers still forget about the importance of benefits over features. As a marketer, your job is to sell the benefits of the product on both your ad copy and sales copy.
This is easier to be said than done. Here’s a 3 step recipe to fully understand and implement the important marketing technique; Selling Benefits over Features.
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au·thor·i·ty noun: the power to influence or command thought, opinion, or behavior.
Authority is powerful stuff.
Authority can be abused and it can definitely corrupt…
But it can also build trust, admiration, and respect.
And when it comes to online marketing…
Authority is what works.
This is written on the first page of a free eBook called Authority Rules. It’s written by Copyblogger founder Brian Clark. It is a short and right to the point report, and you should definitely check it out (pdf link).
Can you pre-sell 3000 copies of a, yet not printed, book and generate over $100.000 within 48 hours?
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Google Content Network reaches 80% of the internet users globally, serving more than 6 billion ad impressions each day and making it the number 1 online advertising network in the world.
Are you taking advantage of Google Content Network?
Here are some tips from real Google employees for Google Content Network.
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Nobody is perfect, and everybody does mistakes in life.
The key is to learn from your mistakes and not to repeat them.
When I see people fail in affiliate marketing, I try to understand the reasons behind that failure.
I have created a Top 10 List for the most common reasons to failure in affiliate marketing by observing other people’s mistakes, and learning from my personal experiences.
Whether you are new to affiliate marketing or have been in the industry for a while, in this list, you fill find some mistakes you’ve done along the way or you’ve still been doing.
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