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Affiliate Targeting

Facebook Workplace Targeting

Last week on a regular evening at home, I was on the computer reading my favorite blogs and my wife was on her laptop browsing the net.

We were both quiet and minding our own stuff.

Then suddenly, she called my name with a very excited voice tone asking: “Hey, isn’t my car’s insurance ending this month?”

I’ve said: “Yeah, I guess so, I have to look up”

Then she got more excited and said (while turning the laptop’s screen to my workstation):

Look at this deal, XYZ Auto Insurance Company is running a special discount for only Westchester Medical Center Employees!!!

She was showing me a Facebook Ad running an auto insurance offer, and targeting workplaces. I was like WOW!
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