Online marketing takes hard work and time. One of the most important parts of online marketing is the keyword research. There are many keyword research tools on the market both paid and free, and they do a great job giving you detailed stats and recommendations about your main keywords.
Keyword research is similar to cooking a main dish in your kitchen or at a fancy restaurant. Each chef has a recipe for the same dish, maybe slightly different than the other, but it’s for the same dish. So what makes a chef more successful than the others? The answer is in the details. Maybe it’s the spice combination, maybe it’s how the food is marinated. Same rules apply for keyword research.
I will not get into the details of keyword research, nor this will be a Keyword Research 101 Guide.
I will talk about one simple criteria in keyword research that can make your online marketing campaign a big success, or a failure, and it is “Choosing the Higher Commercial Intention Keywords”.
What is “Commercial Value” or “Commercial Intention” of a Keyword?
A keyword’s “commercial value” or “commercial intention value” is used to estimate the conversion rate probability on your site or landing page. Higher the commercial value of the keyword, bigger chance the visitor will become a lead/customer.
To clear any confusion, we will go with a case study, also be very careful not to confuse conversion rate with CTR (click through rate).
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