Whether you are selling a diet pill, an LCD TV or an eBook, listing the features of the product will not help with your sales. Your customers don’t want to hear about the features, they want to hear about the benefits. So, tell them exactly “what’s in it for them”.
When planning an online marketing campaign, many marketers still forget about the importance of benefits over features. As a marketer, your job is to sell the benefits of the product on both your ad copy and sales copy.
This is easier to be said than done. Here’s a 3 step recipe to fully understand and implement the important marketing technique; Selling Benefits over Features.
Marketing Benefits vs Features – 3 Step Plan
{ 3 comments }
