Do you read the customer reviews of a specific product before purchasing it? Do negative reviews affect your purchasing decision? Negative customer reviews is a widely discussed topic for e-commerce, let’s take a look at how we can create some great value from negative customer reviews.
Amazon is the e-commerce leader for a reason. When Amazon started promoting customer reviews heavily, many e-commerce authorities started discussing the topic back in the years. Main discussion was about the negative customer reviews.
Amazon has been doing usability tests to its customer reviews section to make it useful for prospective customers.
Many small online retailers still don’t think like Amazon. In some specific cases, they are right. What if you are a small online retailer, and one of your best seller products only has 1 review and it is negative? Would you approve it or not?
Fake customer reviews are another issue in e-commerce world. Even some big names still encourage fake customer reviews, even pay for them. And there are authors hiring an army of freelancers to write positive reviews for their books at Amazon.
Who should the consumers trust?
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