This is the 7th article of Retail Store Marketing Guide.
Many retailers don’t realize the value of returning customers. National retail chains already have the latest CRM software and staff for data mining and follow up. Some of them do a great job to increase the returning customer rate.
As a local retail store owner, you can benefit from email marketing in two ways. You can bring in new customers to your store and also increase your returning customer rate via email marketing. Let’s talk about both options with some examples.
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