This is the 7th article of Retail Store Marketing Guide.
Many retailers don’t realize the value of returning customers. National retail chains already have the latest CRM software and staff for data mining and follow up. Some of them do a great job to increase the returning customer rate.
As a local retail store owner, you can benefit from email marketing in two ways. You can bring in new customers to your store and also increase your returning customer rate via email marketing. Let’s talk about both options with some examples.
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This is the third article in my email marketing guide article series. Before getting into advanced topics, you need to understand the laws and basic terms about email marketing.
Understanding The CAN-SPAM Act & Obeying the Laws
Email marketing is a serious business, and the government also takes it serious. Without getting into any details, if you want to create a long term and successful email marketing business, you need to read and understand The CAN-SPAM Act and obey every single law. Otherwise, you will get into trouble.
If you are new to email marketing, it’s a good idea to take a look at basic email marketing terms before launching your first campaign.
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Before we start with email marketing basics, I’d like to specifically mention that none of the techniques, practices, or recommendations on this email marketing guide uses email spam.
Even though some advanced techniques we will discuss might be called as “Gray Hat” marketing methods, I personally do not tolerate spam, and will do my best to advice against spam.
How long have you been using email as a communication tool?
Most will answer this question as “years”. Yes, most of us have been using email as a communication tool for years. In fact, email is an important part of our every day life. Email is addicting, sometimes too much time consuming, and guilty for information overload.
I have a love/hate relationship with email, probably you also do. I can’t live without my email, I love my email. It delivers me all the great news from friends, family, business partners and customers, but sometimes I hate it. It is the hardest part of the day to go through hundreds/thousands of emails trying to find the important ones.
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Email Marketing is one of the best online marketing options available out there. Despite its long term advantages, many online marketers still don’t embrace the email marketing fully.
Email marketing needs initial hard work and long term dedication.
But if done right, email marketing is the most profitable online marketing method in the long run.
Why Am I Writing This Email Marketing Guide?
I’ve read many email marketing guides written by bloggers, professionals, and gurus. To be honest, none of them goes beyond providing the basics of email marketing, and unfortunately most of them are plain sales letters.
This is my personal blog, not one of the commercial blogs I own. Anything I write here has my signature along with my personal reputation. Any method I teach here is tested by myself, any product I recommend here is used by myself, and my main goal is to share my experiences, so you can make a comfortable living by doing what you love. If you read the right resources, and start implementing the online marketing methods you’ve learned right away, there’s no reason to fail making money online.
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