Posts tagged as:

Facebook Ads

Facebook Ads College Targeting Case Study

by kirtok on December 11, 2009

in Affiliate Case Studies, Facebook Marketing

I have written a post about Facebook Ads Workplace Targeting recently, and the post explained how you can create targeted, profitable campaigns on Facebook Ads by using the workplace targeting feature.

Today, I will share a successful Facebook Campaign which is doing a great job on workplace targeting, in this specific case, college/school targeting.

Targeting College Students & Alumni on Facebook

Facebook Ad Targeting Specific SchoolsWhile I was browsing on Facebook, I saw this ad on the right, targeting my school.

The ad said “Powered by Blockbuster”. And it was enough reason for me to click and check the landing page.

When I was taken to the site, it was a brilliant, customized landing page with my school name, Texas Tech University on it.

Check out the screenshot of the landing page below:
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The Power of Workplace Targeting in Facebook Ads

by kirtok on December 3, 2009

in Affiliate Marketing, Affiliate Mindset, Facebook Marketing

Facebook Workplace Targeting

Last week on a regular evening at home, I was on the computer reading my favorite blogs and my wife was on her laptop browsing the net.

We were both quiet and minding our own stuff.

Then suddenly, she called my name with a very excited voice tone asking: “Hey, isn’t my car’s insurance ending this month?”

I’ve said: “Yeah, I guess so, I have to look up”

Then she got more excited and said (while turning the laptop’s screen to my workstation):

“Look at this deal, XYZ Auto Insurance Company is running a special discount for only Westchester Medical Center Employees!!!”

She was showing me a Facebook Ad running an auto insurance offer, and targeting workplaces. I was like WOW!
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