I have written a post about Facebook Ads Workplace Targeting recently, and the post explained how you can create targeted, profitable campaigns on Facebook Ads by using the workplace targeting feature.
Today, I will share a successful Facebook Campaign which is doing a great job on workplace targeting, in this specific case, college/school targeting.
Targeting College Students & Alumni on Facebook
While I was browsing on Facebook, I saw this ad on the right, targeting my school.
The ad said “Powered by Blockbuster”. And it was enough reason for me to click and check the landing page.
When I was taken to the site, it was a brilliant, customized landing page with my school name, Texas Tech University on it.
Check out the screenshot of the landing page below:
[click to continue…]
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