Google Local Ads Optimization

Generate Foot Traffic to Your Retail Store via Google Local Ads

by kirtok on March 22, 2009

in Retail Marketing,Search Engine Optimization

Generate Free Foot Traffic to Your Retail Store via Google Local Ads

Online shoppers usually start their research on Google search. Many of them search for the product within their local area. Here’s an example:

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Google shows local search results along with a Google Map above the organic search results (in most searches). And, here’s the best part; It’s totally FREE to include your retail store website to the Google local search results.
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10 Ways to Get Foot Traffic to Your Retail Store via Online Marketing

by kirtok on March 22, 2009

in Retail Marketing

Giant retail chains going bankrupt, small retailers suffering from the recession, many retailers are desperate to find alternative solutions to increase foot traffic to their retail stores. Days are tough in the retail industry, every dollar spent on advertising and marketing is more important than ever now.

US foot traffic at major shopping centers and retail stores for the month of February fell by 9.3 % compared to January, while sales dropped 1.5 % for the same period, according to ShopperTrak RCT Corp. Foot traffic in January 2009 was 12.9% down compared to previous month also.

A picture from the good, old days of retailers:

Retail Store Foot Traffic

Unfortunately, good & old days are over for retail stores. Competition is much harder than ever now. As a retail store owner, especially for small retailers, you have two choices:
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