Giant retail chains going bankrupt, small retailers suffering from the recession, many retailers are desperate to find alternative solutions to increase foot traffic to their retail stores. Days are tough in the retail industry, every dollar spent on advertising and marketing is more important than ever now.
US foot traffic at major shopping centers and retail stores for the month of February fell by 9.3 % compared to January, while sales dropped 1.5 % for the same period, according to ShopperTrak RCT Corp. Foot traffic in January 2009 was 12.9% down compared to previous month also.
Unfortunately, good & old days are over for retail stores. Competition is much harder than ever now. As a retail store owner, especially for small retailers, you have two choices:
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