Coupon Marketing Tips for Retail Store Owners
- Do you believe coupons are old school and dead?
- Do you assume shoppers who use coupons are cheap?
- Do you think coupons might hurt your business?
Think again…
Experts say, coupon usage is rising in the US, even among young adult consumers who may not have used them before. Among more than 5,400 consumers surveyed across the US in November 2008, 88% said it was more important to save money now than in the previous year, with many looking for a bargain with coupons, according to Valassis (NYSE:VCI) , a Michigan-based marketing company that provides print and online coupons. The survey found 41% spent between 10 minutes to an hour each week seeking coupons.
According to a Dec. 10, 2008 comScore report, coupon use grew 63 percent for the one week period beginning Dec. 1, 2008 compared to the first week of December 2007 as a source of referral for ecommerce sales. Coupons represented 1.8 percent of all sources of referral for ecommerce sales, comScore said. Similarly Google Insights for Search tracked a 51 percent growth in searches for the keyword “coupon” in December 2008 compared to December 2007.
If you are looking for a recession proof marketing method, coupons are your best bet.
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