Important Update: This post is the 101 information about CPA Marketing, also known as CPA Arbitrage. I see many visitors coming to this page to look for more information about an affiliate marketing course called “CPA Arbitrage”. If you are looking for further information on this course, please visit this link. If you are here to learn more about CPA Arbitrage, and CPA Affiliate Marketing, please keep reading below.
Let’s Start with the definitions of CPC and CPM
In online advertising, widely known two advertising methods are CPC (Cost Per Click) and CPM (Cost per thousand impressions). In the CPC method, advertiser pays a fixed or variable $ amount per each click its site receives. In the CPM method, advertiser pays a set or variable $ amount per 1000 impressions its advertisement (banner, contextual, etc.) is shown regardless of CTR (Click Through Rates).
There are many advertising venues in the market which sell both CPC and CPM methods, some to name; Google Adwords, Yahoo Search Marketing, MSN AdCenter, etc.
What is CPA ?
Compared to CPC and CPM methods, CPA is a newer advertising model. CPA is called “Cost per Action” or “Cost per Acquisition”. In the CPA method, advertiser doesn’t pay for the impression or click. Advertiser pays when an action is taken by visitor. Here are some popular CPA advertising offer types:
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