SEO is the magic word, but unfortunately it is not a magic trick. More search engine optimization companies and SEO consultants are promoting their services every day. Industry is growing which is good. But SEO world has its own bad apples just like in any other industry.
So called SEO Consultants who try to show SEO as a magic trick are actually damaging the industry on purpose or not. The people in the industry can easily understand the difference between real, knowledgeable SEO’s and the bad apples. But, how about the prospective clients who don’t know anything about SEO?
If you keep hearing about the importance of SEO, and not sure about whom to hire, and how to interview an SEO consultant, here are some “red flag” tips for you.
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Before I start; I have never worked as a full time SEO Consultant, but I’m very much involved with SEO both for my business and for selected consultancy projects. I’m not a self proclaimed guru in the field. But I make a great living by doing what I love to do; “Online Marketing”. This post is not intended to be an official “SEO Consultant Job Description” guide. The only reason I’m writing about this topic is due to a recent conversation with a friend about the job description of an SEO Consultant. Since it’s my personal blog, I can write anything I want right 
, so here are my thoughts.
Being an SEO Consultant Back in the Old Days:
During the days when I got first involved with SEO, probably most of you didn’t even know about the term “SEO”. Those were the best days, and tough days at the same time for SEO business.
Doing SEO was great, because there was almost no competition. Sometimes, even for the uber competitive “one word” keywords, it wasn’t really hard to get the #1 spot on Google, Yahoo, and MSN.
The tough part was explaining people what I was doing. I’m not talking about prospective clients, I’m talking about family and friends. It was hard to explain why I’d spend countless hours on the computer trying to get the top rankings on search engines. But at the end, I’d always feel very well rewarded both financially and mentally.
Being an SEO Consultant Today:
Yesterday I have received a spam email with the title: “#1 Google Result Guaranteed for Any Keyword for Only $9.99″. (no comment from me)
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