With the increase of online shopping, competition is getting more fierce by the day. There is no doubt that offering the best customer service will put your company one step ahead of the competition.
After the huge success of Zappos.com, many internet startups are trying to follow the “best service” rule. But, is it really that easy?
By working with many ecommerce companies along with my own company, I have witnessed in first hand, how hard and costly it can be to try to run a company with great service.
Business planning and forecasting is the key before implementing an important service decision. Most of the business owners are pretty good at forecasting. Before implementing a new service option such as free overnight shipping or a 365 days return policy, it is not rocket science to come up with all the variables, and forecast how this new policy will impact your business both financially and from other aspects of the business.
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