Comments on: Value of Negative Customer Reviews for E-commerce http://www.kirtok.com/value-of-negative-customer-reviews-for-e-commerce/ SEO, Online Marketing, Affiliate Marketing Blog Wed, 14 Jul 2010 01:16:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Gregory (@piplzchoice) http://www.kirtok.com/value-of-negative-customer-reviews-for-e-commerce/comment-page-1/#comment-21279 Gregory (@piplzchoice) Wed, 20 Jan 2010 19:21:26 +0000 http://www.kirtok.com/en/?p=278#comment-21279 Online customer reviews are also a great source of ideas for improvements of products and services. Many successful companies, such as Pure Digital (acquired recently by Cisco) and Bose, use them to monitor, measure and manage their products reputation and improvements processes. Check the service at http://amplifiedanalytics.com for aggregation of customer reviews and measurement of product reputation specialized in Consumer Electronics products. However there is another, often overlooked, benefit of customer reviews to a savvy retailer. Low reputation products only defuse your customer's attention, waste your advertising dollars, create an unnecessary cost to handle returns, and negative customer experience that retailer would likely share blame for. The cost of caring an inventory of the low reputation products is not even taken to consideration as many online retailers do not practice it. Online customer reviews are also a great source of ideas for improvements of products and services. Many successful companies, such as Pure Digital (acquired recently by Cisco) and Bose, use them to monitor, measure and manage their products reputation and improvements processes. Check the service at http://amplifiedanalytics.com for aggregation of customer reviews and measurement of product reputation specialized in Consumer Electronics products.

However there is another, often overlooked, benefit of customer reviews to a savvy retailer. Low reputation products only defuse your customer’s attention, waste your advertising dollars, create an unnecessary cost to handle returns, and negative customer experience that retailer would likely share blame for. The cost of caring an inventory of the low reputation products is not even taken to consideration as many online retailers do not practice it.

]]> By: The Truth Reviews http://www.kirtok.com/value-of-negative-customer-reviews-for-e-commerce/comment-page-1/#comment-11378 The Truth Reviews Fri, 19 Jun 2009 03:16:52 +0000 http://www.kirtok.com/en/?p=278#comment-11378 Since a lot of people are attracted by negative comments (either because they are always worried, love to blame and for many other reaosns) it should help a (good) company in the long run. More people will find out about the company, and many of these people will be smart enough to see through the negative comments, or won't care about the particular negative issue being raised, but will instead see all the valuable stuff about the company--and this was possible thanks to the attraction to the negative. It's better to have positive and negative comments than no comments at all. As someone said: the opposite of love is not hate--it's indifference. Since a lot of people are attracted by negative comments (either because they are always worried, love to blame and for many other reaosns) it should help a (good) company in the long run. More people will find out about the company, and many of these people will be smart enough to see through the negative comments, or won’t care about the particular negative issue being raised, but will instead see all the valuable stuff about the company–and this was possible thanks to the attraction to the negative. It’s better to have positive and negative comments than no comments at all. As someone said: the opposite of love is not hate–it’s indifference.

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